Riding on the recent success in South Indian markets, the channel expands its horizon yet again
BestMediaInfo Bureau | Delhi | December 28, 2011
After garnering leadership status in the South, Disney XD, the quintessential action, adventure and comedy destination for boys is ready to capture attention of newer markets with the launch of Bengali and Marathi feeds in the New Year.
Natasha Malhotra, VP and GM, Walt Disney Television International India, said, "Disney XD speaks to boys 6-14, while including girls, and delivers exciting stories around adventure, action, comedy while reflecting core Disney brand values of accomplishment, and heroism. Disney XD has a unique content mix of live-action and animated programming hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. We are excited about expanding its reach by making it the first channel in the genre to be available in 6 languages. We are very proud of its success and will continue to build on it as we deliver great fun-filled, action-packed entertainment that is engaging and locally relevant.”
Boys across the country can expect an ‘AWESOME’ action-packed slate including new episodes of current favorites, brand new shows, popular Marvel superheroes, a brand new look and feel along with a daily treat of over 100 super cools goodies up for grabs everyday!
By reviving up the content pipeline in the New Year, Disney XD is giving you a lot to celebrate starting with the showcase of Disney Classic Blockbuster ‘The Lion King’ on January 1, 2011 at 12 noon. The timeless story of a father and son, ‘The Lion King’ presents the journey of a lion from a cub to adulthood and the acceptance of his royal destiny. To add to the celebrations, the channel will also launch a brand new show “Scaredy Squirrel” on January 9, 2011 (Mon to Fri 1 PM) while new episodes of popular action adventure show “Ryukendo” started on 19th December, (Mon to Fri 7 PM). Scaredy Squirrel is fun-filled series inspired by the popular book series by Mélanie Watt about a creative and quirky hero --- A squirrel, as he tackles life’s daily challenges. Scaredy makes no apologies for his quirks and that makes him one awesome squirrel!
The excitement on popular show “Kick Buttowski: Suburban Daredevil” is already on the upswing with a spectacular contest where fans can win over 100 cool prizes everyday ranging from PlayStations to iPods, skateboards, bicycles and more!
“Disney XD enjoys loyalty and following from boys driven by Disney original animation shows such as Kick Buttowski: Suburban Daredevil and Marvel, the quintessential boy brand. These are wonderful examples of Disney’s on-going focus on creating great new properties with clearly defined character profiles and story patterns to position the channel as top of mind for boys,” Malhotra adds.
Kick Buttowski is an extraordinary kid living in the world's most ordinary town. He rebels against the mundane and strives to make every moment just a little more awesome. Determined to become the world's greatest daredevil, Kick knows that when life throws him an obstacle, his only choice is to jump it!
The channel will also create a strong destination for Marvel branded characters and stories which have been a part of every boy’s growing up years with the launch of Spider-man on weekdays (Mon to Fri 2 PM). Home to well known Marvel superheroes such as Spider-Man, the X-Men, Iron Man, The Incredible Hulk and The Fantastic Four, Disney XD promises an even higher dose of entertainment and adventure in the months to come!