Wins entire creative and digital communication duties in a pitch involving 11 other agencies; Leo Burnett is the incumbent on the account
BestMediaInfo Bureau | Delhi | December 27, 2011
Cheil Worldwide South-West Asia has bagged the complete creative mandate for GMR Sports-owned IPL team Delhi Daredevils in a multi-agency creative and digital communication pitch. There were eleven other agencies in the fray. The multi-session pitch involved strategy, creative and execution plan presentations including digital, BTL and ATL.
Leo Burnett is the incumbent agency on the account.
Confirming the news, Alok Agrawal, COO of Cheil SW Asia, said, âThis is extremely exciting and passions are running high. Taking into account the rigorous pitch process and the competition we are truly delighted. This win is also testimony to Cheilâs integrated expertise and its global sports marketing capabilities. The challenge is to build unique brand loyalty for Delhi Daredevils and make it a powerful fan motivator. Our approach centered around engaging the fan online and on ground. A brand like Delhi Daredevils is built with engagement and not advertising.â
Speaking on the appointment of Cheil, Amrit Mathur, Vice President â Head Operations, GMR Sports, said, âCheilâs understanding, strategy, ideas and passion for Delhi Daredevils clearly resonated the next level thinking required for brand engagement and fan loyalty. We are looking forward to our partnership with Cheil and building our engagement with our fans in keeping with our overall strategy.â
Commenting on the win, Jae Hong Kim, Managing Director, Cheil SW Asia, commented, âWe are extremely happy to be associated with the Delhi Daredevils team. Cheil has great experience in sports marketing the world over including the Olympics and Chelsea Football Club. We hope to bring all that experience to Delhi Daredevils.â
CheilÂ is the worldwide agency-of-record for Samsung Electronics. In recent years, the agency has acquired a growing number of non-Samsung global clients, including Korea Tourism Organisation, Hankook Tire, Korean Air, China Mobile, Shinhan Financial Group and the Russian Standard Bank.
cheil should be happy they play no cricket in Italy...else, that gesture to Italians means "your wife is sleeping with somebody else"...with a daredevil, perhaps? it is the sign for a cuckold...and perhaps no, because it is the one who is cuckolded who wears those cuckold's horns that they are wearing...cheil should be careful in promoting the olympics, and football...italians have great football teams..heard of the head butt ? - O.Toka, copywriter, Vanuatu.