Mumbai’s hippest new lounge will launch a micro site as part of its star-studded launch
BestMediaInfo Bureau | Delhi | December 8, 2011
Baroke lounge & bar has partnered with BC Web Wise (BCWW) to launch and manage their complete online presence. As one of most anticipated lounges in the city, Baroke needed a digital agency that could collaborate in their vision for chic elegance.
Saurabh Shetty, Director, Baroke, commented, “We invited pitches from half a dozen agencies, and BCWW emerged a clear winner. Baroke will be downtown’s most happening spot, and this needs to stay constant online too. We’re confident that BCWW’s in-house creative, technology, animation and social media services will be the best fit for Baroke.”
Located in Krishna Palace, Sleater Road, Mumbai, Baroke is a fine fusion of classic and modernistic Baroke architecture.
Baroke will launch its new micro site, created by BCWW, as part of the grand, star-studded opening of the lounge on December 23, 2011. The website will showcase the club, and feature loyalty programmes, gig calendars, and an extensive gallery of past events. BCWW will also deploy a custom content management system that will allow staff at the club to update the website with new events, images and blogs. BC Web Wise’s designers have been tasked with creating an online mood which resonates with Baroke.
"We are very excited to be signed up by Baroke for their launch campaign and digital initiatives. It is going to be one of the most premium night clubs in Mumbai, and gives us an opportunity to do some really exciting and viral content not yet done by anyone in this business,” said Chhaya Balachandran Aiyer, Founder & MD, BC Web Wise.
BCWW has become the digital AOR for Baroke with a mandate to design the website with a robust and customised content management system, search engine optimisation and marketing as well as social media which will ensure consistency throughout all online avenues, and across all channels of communication.