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Airtel Digital TV adds ESPN HD & Star Cricket HD

Now offers 242 Standard Definition and 14 High Definition channels

Airtel Digital TV adds ‘ESPN HD’ and ‘Star Cricket HD’

Now offers 242 Standard Definition and 14 High Definition channels

December 30, 2011:

Airtel Digital TV, the DTH service from Bharti Airtel, had added ‘ESPN HD’ and ‘Star Cricket HD’ to its Real HD portfolio. With this Airtel digital TV has augmented its Real HD channel count to 14 - the highest in India and total channel count to 275 that include 242 Standard Definition (SD) channels and 14 High Definition (HD) channels. The addition is consistent with Airtel digital TV’s promise of enriching the experience of its customers across India with a strikingly superior quality, audio-video experience.

According to Shashi Arora, CEO - DTH/Media, Bharti Airtel, “Bharti Airtel has always taken the lead in continually bringing in richer content and a superior experience for its customers. Apart from having the most number of sports channels on Real HD, Airtel digital TV also packs in Real HD channels across other available genres be it movies, wildlife, infotainment or entertainment. We believe the category will continue to be a key growth driver for us going forward and this latest addition to our channel bouquet will offer a compelling service proposition for DTH customers.”

The new channels ‘ESPN HD’ and ‘Star Cricket HD’ will be available to all the customers on channel No. 220 and 221 respectively. ‘Ten HD’ available at Channel No. 223 will be a part of ala carte HD top up priced at INR 34 inclusive tax each per month whereas ‘ESPN HD’ and ‘Star Cricket HD’ will be available at INR 40 each or at a combo pack of INR 55 per month.

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