Yatra.com launches a new on-ground activation campaign

The campaign titled 'Travel-O-Dance with Yatra.com' will be rolled out through Delhi and NCR in three phases

BestMediaInfo Bureau | Delhi | November 21, 2011

Yatra.com, a leading online travel company, today launched its new on-ground activation campaign – 'Travel-O-Dance'. The new campaign aims at rekindling the joyful spirit of happy travel experiences. 'Travel-O-Dance' is a unique activation that uses music and dance as a form of expression showcasing a customer's delight on experiencing a holiday from Yatra.com.

Commenting on the launch of this new initiative, Pratik Mazumder, Head Marketing & Strategic Alliance said, “Customers have always been at the core of all initiatives at Yatra.com and with this new campaign, we aim to reinforce our promise of delivering a happy and hassle free holiday. This campaign is the extension to our ongoing 'Creating Happy Travellers' campaign, wherein we endeavor to kindle the memorable moments that customers experience during their travel.”

'Travel-O-Dance', is a dance sequence choreographed to popular Bollywood music capturing the story of a young couple wanting to go on a holiday and their experience when they buy that holiday from Yatra.com. The dance sequence has been choreographed by the professional Aasma group and captures expressions of delight that a customer feels on the purchase of the holiday.

The entire campaign will be rolled out through Delhi and NCR in three phases. The second phase of the campaign will invite participation from the spectators too through a contest. On correctly guessing the next location, at which 'Aasma' will be performing, five lucky winners will receive mobile handsets from Yatra. The next phase will give away holiday trips to one lucky winner along with his/her group, on clicking the pictures of Yatra dance troop, Aasma, while performing.

Info@BestMediaInfo.com

Info@BestMediaInfo.com