She joins the mobile video company from Times Internet where she was National Sales Head
BestMediaInfo Bureau | Delhi | November 30, 2011
The independent mobile video company, Vuclip, has appointed Meera Chopra as Vice-president, Advertising Sales. Her core responsibility will be to build new partnerships with brands and advertising agencies alike, as well as strengthening existing relationships.
Prior to joining Vuclip, Chopra was National Sales Head with Times Internet Ltd, where she launched Times Audience Network and played a pivotal role in establishing IPL.indiatimes.com. She has over a decade of experience in business development and corporate sales having worked with leading media houses such as Networkplay and Komli Media.
Said Ashwin Puri, Global Head of Advertising, Vuclip, “Considering the huge penetration of mobile phones in the Indian market, coupled with the influx of new technologies like 3G, watching videos on the go has become a trend in India. This, coupled with Vuclip’s massive user base of over 10 million monthly users, opens up new channels for marketers to promote their products and services. In such exciting times, when Vuclip is experiencing a remarkable growth in India and across the globe, Meera’s appointment fortifies our commitment to provide novel advertising media to our partners to enhance their brand awareness and grow synergistically with us. We are aggressively looking at ramping up our India team further.”
Commented Chopra, "With mobile advertising taking off in a big way and Vuclip being one of the top 5 mobile internet portals in India, I believe this is the right time to build a team that extends mobile video as a value proposition to the advertising community. What really got me excited about Vuclip is its cutting-edge technology, massive reach and the high quality of visionary people in the company that have propelled it into becoming the largest independent mobile video company in the world and in India in such a short time.”