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Vh1 to telecast 39th American Music Awards live

The live and exclusive telecast in India from 6:30 am IST on 21st November, 2011; primetime repeat at 9pm

November 18, 2011:

The ‘39th American Music Awards’ is back and this time it promises to get bigger and better as it is set to enthral the audiences with its impressive line-up of performances.  The glitterati, glamour and performances of the awards night will be witnessed on Vh1 India, as it premiers exclusively live on 21st of November, 2011 at 6:30 am IST LIVE & exclusive on Vh1, with a primetime repeat at 9pm.

The American Music Awards celebrates the greatest talents of contemporary music by honouring the biggest names today ranging from powerful pop divas to sensational R&B and Rock acts, rewarding exceptional artists for their abilities to inspire and excite audiences all over the world. Fans across the world have voted for their favourite artists to make them the winners. The artists nominated this year include huge names like Beyonce, Bruno Mars, Chris Brown, Jason Aldean, Kanye West, LMFAO, Nicki Minaj and Pitbull. The special and the biggest award of the American Music Awards - 2011 Artist of the Year nominees include Adele, Katy Perry, Lady Gaga, Lil Wayne and Taylor Swift.

With the ‘39th American Music Awards’, Vh1 promises to showcase to Indian audiences a spectacular celebration of music! The awards night will see Nicki Minaj and David Guetta opening the mega event. Adding to all the action and music will be host of artist and celebrities including pop singer Lance Bass, American Internet comedian Michael Buckley, English R&B singer and rapper Estelle, American actress Sarah Hyland, American actor, singer and musician Mitchel Musso and many more who will give the sashaying artists some company on the Red Carpet. The Awards Night will feature performances from party starters LMFAO, Chris Brown and Marc Anthony. The three stars will join a previously announced group of performers that includes Justin Bieber, Katy Perry, Kelly Clarkson, Mary J. Blige, Christina Aguilera, Pitbull and Maroon 5. The performance line-up looks impressive and is sure to get the audiences grooving.

Ferzad Palia, Channel Head-Vh1 India said, “It is our constant endeavour to offer our discerning fans and audience world class content and best of International entertainment. The 39th American Music Awards on Vh1 is an excellently packaged awards night that will attract both young and older audiences and appeal to their specific entertainment preference. With our loyal fan following, I am hoping that the award night sets a benchmark in live telecasts and gives our viewers the sheer thrill of being there and catching it LIVE when it happens and as it happens!”

In keeping with the latest tradition, the ‘American Music Awards’ is a host-free event that highlights music’s biggest artist performing on stage which will be broadcasted live from the Nokia Theatre, Los Angeles. Artists will be honoured in various music categories including Pop/Rock, Country, Rap/Hip-Hop, Soul/R&B, Alternative, Adult Contemporary, Latin, and Contemporary Inspirational.

Vh1 India on the other hand will build up the show in the Indian space by creating buzz and excitement in the digital & marketing space through various promotions including a primetime repeat of the show across 40+ digital screens across Mumbai from airports, to gyms, clubs, salons &  cinemas.

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