Promotes the premiere through TV, Outdoor and print campaign; plans a roadblock across the Star Network just before the movie playout
November 10, 2011:
STAR Gold is gearing to premiere yet another blockbuster 'Bodyguard' on TV to enliven its viewers' evenings.
The Salman Khan and Kareena Kapoor-starrer will premiere on the channel Â on 12th November at 9 pm, cementing the channel's position as TV's biggest screen that's home to the biggest blockbusters. The channel has set new benchmarks in the Hindi Movie channel space with the premiere of Singham, in terms of both reach and GRP's. Riding high as the undisputable leader in the genre, Star Gold hopes to set new records with Bodyguard.
By consistently offering the latest and the best movies, Star Gold is set to break new ground. The World TV Premiere of Bodyguard, the highest opening day grosser, is another leap in this direction.
Hemal Jhaveri, General Manager, Star GOLD, said,Â â€œBodyguard's premiere is testimony to our commitment make Star GOLD a one stop destination for the biggest and the best of Bollywood. For us, it's been a delightful experience as we line up more hits and break new ground in the future."
Directed by Siddique, Bodyguard is an action packed love story, about Lovely Singh (Salman Khan) who is the personal bodyguard of Divya (Kareena Kapoor). Lovely Singh is an ideal bodyguard, who leaves no stone unturned to perform his duties and gives his 100% towards his chosen profession. But being under constant surveillance of Lovely Singh puts Divya in a desperate attempt to plot a plan for diverting his attention. Will Divya be successful in escaping the alert and watchful eye of Lovely Singh? Or will she become a victim of her own scheme? Star Gold inspires its viewers to Karo Dil ki just like Lovely Singh, for whom there is nothing above his duty.
The World TV premiere is being promoted across key cities through TV, Outdoor and print. In addition, to all of these, a roadblock will unfold across the Star Network on the 12th of Nov, just before the movie playout.
Divya's mischief, andÂ Lovely Singh's omni-present gaze make Bodyguard the perfect family entertainer that you should tune into on Star Gold this Sat, 12th Nov at 9 pm.