To use Posterscope’s worldwide network of over 800+ people to ensure world class campaign across the globe
BestMediaInfo Bureau | Delhi | November 21, 2011
PSI India, from the Posterscope group, India’s leading global Airports advertising agency, has expanded its services to include International OOH campaigns, beyond just Airports, in line with PSI Worldwide’s strategy and in keeping with the needs of Indian clients going global.
PSI India is the first Agency in country to offer International Campaigns on airports and now it offers brands to implement campaign worldwide through a single window in India. PSI will use Posterscope’s worldwide network of over 800+ people to ensure world class campaign across the globe.
Haresh Nayak, Managing Director, Posterscope Group India says, “PSI India under Vinay Goel has done an excellent job and in its new avatar will present the advertiser with a plethora of opportunities. Our market knowledge enables us to give informed, insightful advice on the suitability of media selections, how much they are worth, and how to drive maximum value out of a budget. We use our scale, our relationships with media owners, our leadership in our field and our insight, to ensure that accountability and buying efficiencies are at the heart of what we deliver to our clients.”
Liz Jones, Global CEO of PSI launched the new service on 16th November and commented “PSI is a world leader in Airports advertising and in International campaigns across all OOH media environments and formats. India is likely to be a leading market in the years to come and because of the tremendous success of Posterscope in India, we launched PSI India for airports. Now that PSI India has been so successful in airports, we feel it’s the right time to expand our service to all global campaigns, across formats, particularly with so many Indian companies now going global!
PSI and Posterscope are part of Aegis Media India group that also includes Brandscope, Hyperspace (Retail), Carat, the world’s largest independent media communications specialist, Vizeum, Carat Fresh Integrated (Activation) Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.