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OMD bags McDonald’s digital media business

The restaurant chain is taking its first steps in the digital space in India

BestMediaInfo Bureau | Delhi | November 15, 2011

OMD India has bagged the digital media account of McDonald’s. OMD India’s scope of work for the world’s largest quick service restaurant chain includes media strategy, media buying and planning across all digital and interactive channels.

The contract with OMD India is effective immediately.

Commenting on the win, Rajdeep Chatterjee, Head of Marketing, McDonald’s India (North & East), said, “OMD digital prowess impressed us. Their domain knowledge, innovative thinking and usage of tools and resources deployed made it easy for us to take a decision in their favour. Though these are our first steps in the digital space in India, having a partner like OMD inspires confidence that these would be sure-footed and we look forward to initiatives that would help the brand connect with its stakeholders.”

Said Jasmin Sohrabji, CEO, OMD India, “McDonald’s is a treasured brand and respected OMD client across the globe, and it is with great pleasure that I welcome this partnership in India. Our team here is looking forward to working on the account and delivering the best possible solutions to drive McDonald’s short and long-term brand objectives in India with added value. OMD’s digital services segment is in expansion mode and the addition of McDonald’s will strengthen our client portfolio.”

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