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Micromax withdraws its ‘Bai’ TV commercial

This follows actor Shiney Ahuja sending a legal notice claiming that the TVC amounted to character assassination

BestMediaInfo Bureau | Delhi | November 8, 2011

The controversial ‘Bai commercial’ rolled out by Micromax Mobile, allegedly depicting actor Shiney Ahuja in bad light, has been withdrawn by the company after the actor sent a legal notice to the mobile company, confirmed Shiney’s publicist Dale Bhagwagar.

The commercial, which tried to take a humorous dig at the actor who is currently out on bail, had infuriated Ahuja, who sent a legal notice to the Micromax, claiming that the advertisement amounted to wilful character assassination and contempt of court.

The critically acclaimed actor best known for his films ‘Hazaaron Khwaishein Aisi’, ‘Sins’, ‘Life In A Metro’, ‘Woh Lamhe’, ‘Bhool Bhulaiyaa’ and ‘Gangster’, had to spend time in jail after being accused of raping his house maid, a charge he has denied.

“As we know, Shiney had challenged his conviction and the Mumbai High Court has admitted his appeal, which is currently pending hearing. For the mobile company to air such a commercial influencing public opinion when Shiney’s appeal is pending hearing,is equivalent to contempt of court,” the actor’s publicist had said.

He confirmed that the mobile company had sent a reply to Shiney’s notice, stating that the ‘Bai’ commercial has been withdrawn. The actor is expected to be back in action with the release of his upcoming movies ‘Ek Accident’, ‘Ghost’, ‘Chaloo Movie’ and ‘Har Pall’.

Also read: Shiney Ahuja seeks legal action against Micromax’s ‘Bai’ TVC

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