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MediaVest wins SuperMax business

The agency will handle the business from its Mumbai office, and the mandate includes media buying and planning

BestMediaInfo Bureau | Delhi | November 29, 2011

Continuing the winning streak of Starcom MediaVest Group, MediaVest has won the SuperMax media account. The agency will handle media planning and buying across all media for SuperMax. The account was won in a multi-agency pitch held earlier this month. MediaVest will handle this business from their Mumbai office with immediate effect.

Confirming the development, MediaVest Vicce-president, Mumbai, Dinesh Rathore, said, “We are delighted to have won the SuperMax business and are looking forward to partnering them. This has been a good year for our agency. We are looking forward to building on this momentum in the coming year.”

SuperMax is the world’s second largest razor blade manufacturer after Gillette. It currently holds the lion’s share of the Indian market.

Starcom MediaVest Group has picked up over 14 new businesses in the past few months through their Delhi, Mumbai and Bangalore offices, including most recently the Aircel TV and Digital business.

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