MAX rolls out campaign for Bond Shukravaar Film Festival

Uses TV, Radio, OOH and BTL mediums along with a comprehensive online plan consisting of virals, online games, contests and social media

November 16, 2011

MAX, the Premium Hindi Movies and Special Events channel, has come up with the selection of the best of James Bond movies in Hindi, in a film festival titled 'Bond Shukravaar' starting 18th November, every Friday at 8pm.

MAX has handpicked some of the best movies of Bond that have captivated the audience, time and again with thrilling suspense and hi-fi gadgets. Bond movies are known for their exhilarating plots revolving around infiltrators and international crime with Bond girls adding glamour to the stories.

Speaking about the Bond festival, Neeraj Vyas, EVP & Business Head - MAX said, “Hollywood movies have developed a huge fan following in India, and there is a significant viewership for these films when made relevant to the Indian audiences. We are delighted to showcase these evergreen James Bond movies to the viewers and yet again drive home the fact that MAX brings only the best of entertainment.”

To promote Bond Shukravaar, MAX has taken the positioning of “Asli mard dekhega zaroor” and will roll out an innovative and engaging campaign that will span across on-air, outdoor, radio contests, on-ground activations and a comprehensive online plan consisting of virals, online games, contests and social media.

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