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Karthik Lakshminarayan returns to Madison

As COO of Crest, he will handle the ITC AOR business; he had recently quit FoodFood as COO

BestMediaInfo Bureau | Delhi | November 29, 2011

Madison Media has appointed Karthik Lakshminarayan as COO of Crest to head the ITC AOR. He will be alternating between the Bangalore and Kolkata operations of ITC.

Lakshminarayan has over 16 years of experience in media having worked in agencies like Madison Media, Initiative Media and Starcom as well as with media channels like Colors and Food Food. He has worked on a large and diverse portfolio of brands like Godrej, Cadbury, Marico, Asian Paints, Bharti Axa, Infosys, Britannia, Titan, Heinz, Pillsbury and Hallmark amongst many others.

Punitha Arumugam, Group CEO, Madison Media, said, “I am delighted to have Karthik back with Madison Media.  The best testament for Madison Media as an organisation is when ex-Madisonites as talented as Karthik are willing to accept and explore career opportunities with us once again.”

Basabdatta Chowdhuri, CEO, Platinum Media, commented, “We have done a lot of interesting and exciting work for ITC in the last one year and I am looking forward to have  Karthik lead our ITC AOR team.”

On his returning to Madison, Lakshminarayan said, “I am delighted to return to Madison Media, post my successful stint in the broadcast and production side of business, which I will leverage to deliver better value to Madison and its clients. I am looking forward to this new chapter in my career.”

Madison Media Group handles media planning and buying for blue chip clients such as Airtel, Godrej, Kraft, ITC, General Motors, Marico, McDonald’s, TVS, Britannia, Procter & Gamble,  Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Axis Bank, Domino’s, Bharti Axa, MaxNewyork Life Insurance, Tata Chemicals, Acer, Dish TV, IDFC, Imagine TV, Times Television Network, Indian Oil, to name a few. The gross billing of Madison Media is Rs 3,000 crore.

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