He will continue as Vice-Chairman of IOAA besides functioning as an independent business strategist
BestMediaInfo Bureau | Delhi | November 17, 2011
Indrajit Sen, who was CEO of outdoor agency Laqshya Media, has quit after a three-year stint. He had initially joined as President, Projects and was later elevated as CEO. Sen told BestMediaInfo that he is not joining any agency now as he would like to function as an independent business strategist.
The veteran OOH professional would however continue to be associated with the industry in his capacity as Vice-Chairman of the Indian Outdoor Advertising Association (IOAA). He said, âI helped found and operate IOAA since inception. During this time, several processes and business practices have been implemented to place the industry on a par with the global model.Â We are now on the brink of establishing some pathbreaking standards and norms that will completely change the way OOH operates in India.Â We are also embarking on some equally pathbreaking work on creating an Adex and monitoring systems for the industry. I shall continue to be associated with IOAA but as a professional now â not as a representative of a company.
As for the future, Sen remarked, âAdvertising and marketing at airports and retail â malls, large chain multi-brand stores â continue to remain a passion and am discussing suitable linkups in this space. There is a lot of work yet to be done in this segment of OOH, including in research and developing shopper insights.â
Sen began his career in brand marketing and sales and has had a short stint in international marketing in a career spanning almost 35 years. He has been in media since 1990, first as Regional Head of The Times of India Groupâs Response Department for about 10 years, followed by six years as President of Primesite, the OOH specialist agency of Mudra. In 2006, he started Jagran Engage, the OOH media solutions division of Dainik Jagran Group, as COO and Business Head.
As an independent strategist, Sen is currently handling a totally new concept in healthcare. He explained, âIt involves providing institutionalised primary healthcare to families and the corporate sector through community care centres that are being established, first in Mumbai and then in other cities. This gap is being filled by Healthspring, which is led and managed by some of the most eminent doctors in India, supported by Harvard Medical School, USA, and National Institute for Clinical Excellence, UK , and funded partially by private equity investments from Dr Narayan Murthy led Catamaran and Reliance Capital.â
The second association is with CKon, which has brought the best LED lighting technology to India through collaboration with an Australian company with production out of Australia, Taiwan and China and, soon, out of India too. This company partners Panasonic, Japan, and other internationally renowned brands for digital displays.
âOther than this, I am consulting several companies that are engaged in establishing OOH media projects in various parts of the country and need advice on strategy, concepts, design, engineering and project management as well as marketing,â Sen said.