Glen Ireland appointed CEO of Dentsu Digital

His key priority will be to build a strong digital competence that would include creative, technical, strategy, account management and media capabilities

BestMediaInfo Bureau | Delhi | November 2, 2011

Dentsu India Group today announced the appointment of Glen Ireland as CEO, Dentsu Digital. Leading Dentsu's digital practice in India, Ireland's key priority will be to build a strong digital competence that would include creative, technical, strategy, account management and media capabilities.

An entrepreneur and digital specialist, Ireland joins Dentsu from Gurgaon-based digital marketing solutions company 8020 where he was Managing Partner. He is also Founder-Director at IDMI, a digital marketing training institute he founded in 2009 to evangelise digital media and marketing. To date the school has trained over 500 marketing professionals through various workshops and bootcamps.

Welcoming Ireland to Dentsu, Rohit Ohri, Executive Chairman, Dentsu India Group, said, “I am delighted to have Glen as part of my leadership team. Glen's experience in India and overseas will help him harness Dentsu's global technology strengths and proprietary tools in mobile and social media for our client partners in the India market.”

On his joining Dentsu, Ireland said, “At Dentsu, I am looking to deliver high-impact, integrated brand experiences using multi-level digital platforms. My many years of brand building, CRM and relationship marketing experience coupled with digital expertise give me the knowledge and experience required to create winning strategies for brands that are both consumer centric and measurable.”

Ireland has over 19 years of experience in the area of marketing communications. He has worked in India, Australia, Singapore and the Middle East and comes with a diverse repertoire of expertise spanning integrated as well as specialist marketing communication disciplines.

He has worked for two of Australia's most iconic advertising agencies -- George Patterson Y&R and Publicis Mojo in Sydney. At GPYR he was Digital Planning Director handling various brands including Microsoft, Caltex and others. At Publicis Mojo, he was CRM strategist working on Qantas and Toyota.

He has also worked with WPP/Enfatico in Singapore as Regional Strategy Director – Digital (APAC) on the Dell account, an opportunity that gave him a chance to work with diverse teams across Japan, China, Korea and other parts of Asia.

In India, he gained significant relationship marketing and customer loyalty experience at JWT's RMG Connect,  where under his leadership as Vice-president and Branch Manager (Delhi) he built up a cross-functional team managing clients like ITC's Wills Lifestyle, Spice Mobile, Oracle, SBI cards, Timex, Xerox  and  Avaya to name a few. In his earlier days, he had worked with Rediffusion DY&R on brands like Revlon, Lufthanasa, Shell and Whtye & Mackay.

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