Bindu Sethi calls it a day at Grey

She cited personal reasons for stepping down from her India and Asia Pacific roles

BestMediaInfo Bureau | New Delhi | November 15, 2011

Bindu Sethi, Chief Strategy Planning Officer, Grey Asia Pacific and National Planning Director, Grey India, has called it a day at the agency, citing personal reasons.

She had joined Grey India in 2009 as National Planning Director. In May 2010, she was promoted as Chief Strategy Planning Officer for Asia Pacific. However, she continued to handle India responsibilities as well.

Confirming the news, Sethi said, “My leaving does not diminish my love for Grey and the wonderful team that I leave behind. I have some personal compulsions that I need to address.”

Jishnu Sen, CEO & President, Grey India, said, “Bindu's contribution to Grey is immense and immeasurable. She has been a fabulous partner and an invaluable friend. I know she needed to do this and I understand. So, all I have to say is thank you and good luck. Grey's way of saying thanking you will be to continue on the path of success that you helped put us on to.”

Sethi has spent nearly more than two decades in the advertising and marketing industry, starting her career at the Indian Market Research Bureau (IMRB). She then moved to JWT where she developed and headed the strategic planning department for eight years and worked on brands such as Horlicks and Maggi.

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