Bajaj Allianz's new TVC focuses on real-life learnings
The campaign has been crafted by Batey and released on various mediums
BestMediaInfo Bureau | Delhi | November 24, 2011
Insurance major Bajaj Allianz has launched a new brand campaign titled 'The one thing I have learnt'. It features real-life protagonists sharing their learnings in the warm glow of intimate and endearingly dramatised situations to depict the company's endeavour to “learn from its customers”.
The campaign has been conceptualised by Batey, a Grey Group company and produced by Lakotee Films.
The campaign, released on various TV channels, showcases various situations where customers have given up worrying. This is neatly captured in two situations like being caught in a traffic jam and helplessness without the support of loved ones.
Talking about the campaign, Rituraj Bhattacharjee, Head - Market Management, Bajaj Allianz, said, “The campaign is based on a simple philosophy of our existence – we all learn as we live. In the course of our ten-year celebrations, we had asked our customers and employees to share the 'one thing' they had learnt that can make our lives worry-free. They shared numerous learnings and we realised that we have unconsciously been tapping into this reserve of knowledge over the years to make some of our products. So we decided to have a new campaign which highlighted these little lessons in life that have helped us serve our customers better and helped them give up their worries.”
In addition to the TVC, Bajaj Allianz has also initiated an allied campaign on social media platforms like Facebook and Twitter. The social media campaign invites people to share their worries in day-to=day life entitled 'What worries Indians?'
Additionally, an on-ground activity is also planned in the company's offices by creating 'de-stress zones' to ensure a worry-free life.
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
Follow Us/bmi/media/post_banners/fccd6790daefbcc3d28a00d56c053705f66c40bb4383e55de1028513110250bb.jpg)
/ "Bajaj-Allianz-Learning-TVC")