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Aidem Ventures to handle sales for The Economist Online in India

Wins another international brand after Al Jazeera English channel to handle their India sales

BestMediaInfo Bureau | Delhi | November 28, 2011

Aidem Ventures, India’s leading independent Media Consulting, Marketing and Advertising Sales Company, has been appointed as the media representative for The Economist online business in India.

The Economist online is the premier destination for intelligent conversation and debate on the web. The Ideas’ People flock to the site to absorb a daily diet of news, analysis, columns, blogs, and multimedia, while contributing to the ongoing debates and discussions themselves. The site also features a suite of research tools and data for subscribers, including free full access to a searchable archive, as well as The Economist audio edition.

Announcing the appointment, Inez Albert, Digital Sales Director - The Economist Group (Asia/Pacific) Ltd. said, “We look forward to strengthen our business presence in India by appointing Aidem Ventures as our representative in India. This partnership, enhanced with Aidem’s business acumen and expertise in the field, will ensure that our commitment of sharing world views and unbiased news reaches out to all stakeholders in the Indian market. We look forward to partnering with some of the best companies in India.”

Speaking on the appointment, Suprio Guha Thakurta, Managing Director, India at The Economist Group said, “We have appointed a strategic sales partner in Aidem and going by their domain expertise (news and digital), we are certain that we can take our online business to new heights in India.”

Neena Dasgupta, Head, Digital & International Business  – Aidem Ventures, said “We are very excited with this mandate to enhance the advertising potential of a credible, global and iconic media brand like The Economist in India. As India continues to integrate strongly with the world economy, an increasing number of Indian companies and brands are looking at expanding their footprint globally. These companies and brands are seeking robust global media platforms to build their brands to ensure a sustained engagement with the consumers. Aidem, with its extensive experience and track record in the news and digital space, is best equipped to partner with The Economist Online to strengthen their presence in the Indian market.”

It is estimated that the advertising expenditure by Indian entities (like Incredible India) and companies (private and public sector) in the international markets would be around US $ 100 million. With new emergent sectors like medical tourism, software companies, telecommunications, spiritual and wellness tourism, it is anticipated that there will be brisk growth in the years ahead.

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