WMC 2011: How the magazines can capitalize on Social Media phenomena?

Stress on publishers to adopt a hybrid editorial mindset and breed hybrid thinkers without losing the relevance

Neha Saraiya | Delhi | October 12, 2011

Another session at the World Magazine Congress stressed on the fact that how the magazines can benefit from the social media phenomena that had speakers like Luke Nathan from Iris Worldwide, USA; Sergio Zalis, editor-in-chief, Contigo Group, Grupo Abril, Brazil; and Svida Alisjahbana, president, director and CEO, Femina Group, Indonesia.

The maiden presentation delivered by Luke Nathan bought an interesting concept of 'Urgent Genius' to the notice of the audiences wherein  'Urgent' connotes 'Do it swiftly' and 'Genius' stands for 'Creating powerful social ideas'.

Nathan said that 'Topical advertising' works for brands as individuals agencies, brands and entrepreneurs are embracing the power of urgency. “Earlier content was king, now content within context rules the world,” he said.

He suggested the publishers to adopt a hybrid editorial mindset and breed hybrid thinkers without losing the relevance.

Sergio Zalis, editor-in-chief, Contigo Group, Grupo Abril, Brazil then rushed through the company's innovative steps on social media that lead to more than 100,000 fans within just 48 hours of the page up. “You need to strengthen your content, offer quality branding and create synergy between platforms”, advised Zalis.

After Zalis's speech, Svida Alisjahbana, president, director and CEO, Femina Group, Indonesia, explained how today a Chief Editor of a publishing group has transformed into a role of chief community officer.

“Content is king, but conversation is kingdom” said Alisjahbana, with highlighting the pyramids of C's including Content, Channels and community.

Neha@BestMediaInfo.com

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