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UTV Motion Pictures partners with SMS GupShup

To promote movies on mobile platform; kicks off SMS promotions with upcoming ‘My Friend Pinto’

BestMediaInfo Bureau | October 12, 2011

SMS GupShup, India’s largest social network and group messaging provider has joined hands with UTV Motion Pictures, India’s leading film studio to promote their upcoming releases in the country on mobile. With a mobile community that has already garnered 65,000 members, UTV Motion Pictures plans to aggressively build a fan community through mobile marketing. SMS GupShup will help engage fans by sharing movie trivia, star trivia as well as running promotions/ contests and reach out to a broader fan base across the country.

The skewed Mobile-Internet traffic is completely changing the way that marketing and advertising campaigns are being developed. SMS GupShup will provide UTV Motion Pictures with not just access to Tier 1 cities, but Tier 2 & 3 towns of the country to enable a wide reach for their movies’ promotions.  The mobile campaigns are based on an opt-in or expressed user actions like browsing or using an application.

Ravi Sundararajan, VP - Marketing, SMS GupShup said, “Using our mobile platform will enable UTV Motion Pictures to targeted audience across different geographies and strata of society. With a use base of over 50 million, SMS Gupshup is the largest social network platform available to any marketer and UTV Motion Pictures aims to enhance its fan following significantly from the current 65,000 in the next 3-4 months.”

My Friend Pinto, a comedy starring Prateik & Kalki Koechlin releases nationwide on the 14th of this month.  The cast and crew of My Friend Pinto is currently travelling to major cities across India including Ahmedabad, New Delhi and Kolkata to promote the film. Sms Gupshup contest winners in these cities will get to meet  Prateik and Kalki as part of the films promotion. In Delhi, Chirag Narang & Ravi Garg were facilitated by the actors along with  Ravi Sundarajan, Vice President, Marketing, SMS GupShup.

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