Enter into a long term association to showcase action packed films for the viewers
BestMediaInfo Bureau | Mumbai | October 25, 2011
The broadcasting arm of UTV has associated with Warner Bros. International Television Distribution for the telecast rights of power packed blockbusters for their primary action channels – UTV Action and UTV Action Telugu. Through this long term exclusive deal, UTV Action and UTV Action Telugu will have access to 60 titles and 50 titles a year respectively from the Warner Bros. library.
The high octane channels from the UTV stable thrive to deliver the best of action content to the viewers and the association is another important milestone in this direction. Through this alliance UTV Action and UTV Action Telugu will bring these popular films dubbed into Hindi and Telugu on the small screen.
Through this deal with WB, the channels will enhance their movie banks with mega blockbusters like The Lord of the Rings, The Dark Knight, Shoot Them Up, Most Wanted, Cradle to The Grave, Harry Potter and the Goblet of Fire, Blue Sea, Golden Compass, Get Smart Jason X and many more. With this collaboration viewers will no longer have to wait for their favorite heroes in their preferred language at their homes.
Commenting on the association Manasi Sapre, Programming Head, UTV Action and UTV Action Telugu said, “UTV Action and Action Telugu are known to bring the best of Hollywood Action to the viewers. Taking forward this proposition we are proud to be associated with one of Hollywood’s biggest studios Warner Bros. WB has some of the best action films in their library and this association will create fast access for Indian viewers to this content.”
"We are very happy to have concluded this deal to bring our films to the Indian audience via UTV Action and UTV Action Telugu," said Jeffrey R. Schlesinger, President, Warner Bros. International Television.