UIDAI finalises ad agencies Mumbai, Lucknow and Chandigarh

The empanelment is for a period of one year. Crayons has been selected for all the three cities

Pallavi Goorha Kashyup | Mumbai | October 19, 2011

The Unique Identification Authority of India (UIDAI) has finalised ad agencies for Mumbai, Lucknow and Chandigarh to work on the multi-media campaign for Aadhaar. The empanelment is for a period of one year. Crayons has been selected for all the three cities.

For Mumbai, the selected ad agencies are Crayons, Goldmine, RK Swamy BBDO, Lowe and Purnima.

For Lucknow, the ad agencies are Crayons, Centum, Vivid Advertising, Aryan Advertising and Diksha.

For Chandigarh, the agencies are Crayons, Quantum, Speedways, Interads, Vivid, Chiranjan and Rama Advertising.

UIDAI has plans to create the communication in various regional languages such as Marathi, Assamese, Gujarati, Konkani, Bhojpuri, Bengali, Urdu, Nepali, Santhali, Maithili, Magahi and many other dialects, apart from Hindi and English.

The body had floated tenders in eight cities including New Delhi, Mumbai, Hyderabad, Bengaluru, Chandigarh, Guwahati, Lucknow and Ranchi. The total size of the business is estimated at Rs 100 crore.

Pallavi.Goorha@BestMediaInfo.com

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