In this newly created position, he will oversee the content strategy of Turner’s diverse portfolio of brands in India. He moves from Star Network
BestMediaInfo Bureau | Mumbai | October 28, 2011
Turner International has appointed Vivek Bahl as Chief Content Officer, a newly created position. He will joining from November 1, 2011, and will be based in Turner’s Mumbai office. He will report to Mark Eyers, Chief Content Officer, Turner Broadcasting System Asia Pacific.
Bahl will oversee the content strategy and development of Turner’s diverse portfolio of entertainment brands in India including Imagine TV, Cartoon Network, POGO and WB. He will be responsible for all aspects of Turner’s entertainment content and oversee the acquisition, development, production, program scheduling and operations supported by Turner’s strong content teams across each brand.
Announcing the appointment, Eyers said, “Turner is a content-focused company at heart and our significant investments in recent years have ensured a robust portfolio of entertainment brands.
India remains a priority market for Turner and the addition of this senior strategic role will further our commitment to the media and entertainment industry here. I am delighted to welcome Vivek, an influential industry veteran, to the Turner family and look forward to working with him to deliver
even more hit properties across the TV, digital and mobile space.”
Bahl has over 25 years of experience in the entertainment space spanning television, films and advertising in various roles of creating, writing, programming, producing and directing entertainment content. He has worked with leading television networks including Star TV, Zee TV and television production houses on a number of hit fiction and non-fiction shows such as Banegi Apni Baat, Sa Re Ga Ma Pa, Antakshari, Jassi Jaisi Koi Nahi, Saath Phere, Banoo Main Teri Dulhan, Betiyaan, Bidaai, Yeh Rishta Kya Kehlaata Hai, Pratigya and Saath Nibhaana Saathiya.
Prior to his appointment with Turner, Bahl was Executive Creative Director for Star Network.