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Star Plus declared Entertainer of the year at Consumer Awards 2011

Pepsi Change The Game conceptualized by Taproot India awarded ‘Ad campaign of the year’ at CNBC AWAAZ Storyboard Consumer Awards

BestMediaInfo Bureau | Mumbai | October 13, 2011

CNBC AWAAZ felicitated the winners of the seventh edition of ‘Consumer Awards’ yesterday at a gala in Mumbai. ‘Storyboard’, a programme that deciphers and analyses the marketing functions of brands and observes closely their businesses has come together with ‘CNBC AWAAZ Consumer Awards’, that identifies & felicitates the best performing brands across categories.

CNBC AWAAZ Storyboard Consumer Awards 2011 has set new benchmarks for brands across India by bringing together consumer recommendations and expert opinions under one forum and identifying brands that have excelled in both the spheres. The first year of this marriage has seen a host of new categories, more analysis and deeper insights. Prithviraj Chavan, Chief Minister, Maharashtra was the Chief Guest at the awards ceremony who felicitated ‘India’s Most Recommended Brands’  & ‘The Best Marketing Campaigns’.

The CNBC AWAAZ Storyboard Consumer Awards primarily had three main award categories: Awards by Popular Choice which explored consumer recommendations, the Awards by Jury & the Special Commendation Awards which identified the best marketing or brand initiatives of the year.

The ‘Awards by Popular Choice’ was based on an exhaustive consumer survey which was conducted with over 5500 respondents across six centres by The Nielsen Company. The research conducted evaluated brands on consumer emotions rather than just their behaviour. It also explored the success of various marketing initiatives undertaken by these brands. The aim of the research was to discover the drivers and motivators of different brands; recognize their best marketing initiatives and decipher the consumer behaviour behind the most recommended choice of brands. In short, select the most recommended brand rather than just a preferred choice amongst the consumers.

The Awards by Jury have been adjudged by an Eminent Citizen panel which comprised of stalwarts like S Y Quraishi; Chief Election Commissioner, Karan Johar, Eminent Film Maker; Harsha Bhogle; the Cricketing Wizard and Anuradha Sengupta, Editor, Storyboard.

CNBC AWAAZ Storyboard Consumer Awards 2011 explored different brands that managed to find a flavour with the Indian consumers even as they tightened their purse strings and those that have delivered true value for money. The event witnessed a panel discussion with luminaries such as Nitin Paranjpe, MD & CEO, Hindustan Unilever Ltd., Pradip Chaudhuri, Chairman, State Bank of India, Anand Kripalu, MD, Cadbury India and Kishore Biyani, CEO, Future Group who discussed the topic ‘Globalizing Brand India and building Global Brands’ which was moderated by Sanjay Pugalia, Editor-in-Chief, CNBC AWAAZ.

Speaking on this occasion, Sanjay Pugalia, Editor-in-Chief, CNBC AWAAZ said, “India has evolved as world's most dynamic market with respect to emerging trends in consumer behaviour and its advertising and marketing landscape. It is amazing to see the phenomenal growth in the number of brand categories and trends over the last seven years. CNBC AWAAZ Storyboard Consumer Awards 2011 is India’s most holistic platform that identifies and celebrates visionary brands that have reached out to their consumers and managed to make a mark in one of the world's most sought-after markets. These brands have broken the barriers of language and nationality, rising up to the coveted position of India's most recommended brands. Setting new benchmarks, CNBC AWAAZ Storyboard Consumer Awards have transcended into a commendable initiative saluting the Indian brands and the people behind them that millions of Indians have chosen to buy, to try, to experience and to own.”

The winners of CNBC AWAAZ Storyboard Consumer Awards 2011 are as stated below:-

AWARDS BY POPULAR  CHOICE Winners
Financial
1 Most Recommended Banking Brand of the Year State Bank of India
2 Most Recommended Financial Services Brand of the Year (Non Banking) Life Insurance Corporation of India
Automobile
3 Most Recommended Four Wheeler Brand  of the Year Maruti Suzuki India Ltd.
4 Most  Recommended Two Wheeler Brand of the Year Hero MotoCorp Ltd.
Technology
5 Most Recommended Mobile Brand of the Year Nokia
6 Most Recommended Lifestyle Technology Brand of the Year Sony
7 Most Recommended Computing Brand of the Year Dell
FMCG
8 Most Recommended FMCG Company of the Year Hindustan Unilever Ltd.
Consumer Durable
9 Most Recommended Consumer Durable Brand of the Year LG
Retail
10 Most Recommended Modern Retail Brand of the Year Big Bazaar
Telecom
11 Most Recommended Telecom Service Provider of the Year Airtel
Most Consumer Conscious Company
12 Most Consumer Conscious Company of the Year Hindustan Unilever Ltd.
Entertainment
13 Most Recommended Television Channel of the Year Star plus
14 Brand Ambassador of the Year Ranbir Kapoor
Consumer's trusted Choice based on loyalty scores
15 Consumer’s Trusted Choice Life Insurance Corporation of India
16 Consumer’s Trusted Choice Nokia
17 Consumer’s Trusted Choice Airtel

AWARDS BY JURY
18 Ad Campaign of the Year Pepsico India – PEPSI - CHANGE THE GAME
19 Cause Based Marketer of the Year CEAT - BIKE TYRES
20 'We Get India' Brand of the Year Google
21 Digital Marketer of the Year Hindustan Unilever Ltd.
SPECIAL COMMENDATION AWARDS
22 Effective & Successful Rebranding for a Corporate Entity Hero MotoCorp Ltd.
23 Effective Brand Refresh with Universal Appeal Airtel

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