Spatial Access splits into 3 units for global play

India's first agency in the audit and advisory space names heads for each unit and unveils new logo

Pallavi Goorha Kashyup | Mumbai | October 14, 2011

Spatial Access, first Indian agency in the audit and advisory space, has split the company into three units – SA1, SA2 and SA3 – and also changed its logo. The logo signifies a heart to edges imagery, like a storm, a ripple effect that slows down before it comes to an end. These changes have been effected in keeping with the vision of the agency to become the first Indian transnational company in the Audit & Advisory space.

Meenakshi Madhvani, Chairperson, Spatial Access Group, said, “We have a come a long way since 2003. One of the challenges of growth is ensuring service quality. How do you deliver top class value to a hundred clients with the same degree of detail and quality? How do you maintain these standards in the face of expansion across both services and geographies? Clients need hands on involvement from senior resources. So we have decided to split the company into three units – SA1, SA2 and SA3. Each unit is headed by a senior resource recognised by the industry as a leader in his/her field. This ensures that clients have on hand a team that can truly add value to their business through insight and experience.”

SA1: This unit is headed by Nikhil Rangnekar. It will focus on audit and analytics. He brings years of media planning experience on P&G and a variety of other clients, during his more than decade and a half stint at Starcom. He looks after the Indian Audit & Advisory business of Spatial Access in addition to being the analytics lead for all clients across the globe.

SA2: This unit is headed by Geetanjali Bhattacharjii. SA2 covers Marketing Services Audit & Advisory. Whether it is that new TVC you are about to produce or the 5 lakh square feet of vinyl or the mall activation that your event company is championing, how do you know what is the “right” price to pay? This unit specialises in measuring the ROI from all marketing inputs, other than media.

SA3: This unit is headed by Harsha Joshi who has spent over two decades buying media, first at Mindshare, then at Madison. Joshi is the lead on all international business and APAC expansion. Her deep knowledge of the Indian media scene is a big advantage for international companies who need help to decode local market conditions. She works with local teams in markets across APAC to deliver value to clients.

Explained Madhvani, “The units are supported by two key people. Rabel Advani, our CFO, has been responsible for our financial health and has ensured the company and its subsidiaries have built cash reserves to fuel our expansion plans. Prof Claudio Conti, our technology partner, is the man behind our proprietary tools and technology. His wizardry with mathematics is what has built our unique deconstructive approach and put us ahead of the global pack of media auditors in terms of concepts and technology.”

“In the next phase, we will open offices in Indonesia, Thailand and the Philippines. We have a strategic investor, a former investment banker from Deutsch Bank, Pavan Sukhdev, who has recently picked up a significant stake in the company. This will facilitate additional finances should that be required for our regional expansion,” Madhvani said.

Pallavi.Goorha@BestMediaInfo.com

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