Shah Rukh Khan promotes Ra.One on Delhi Metro Airport Line

SRK and RBNL honor Delhi's superheroes in a star-packed event at Reliance Metro airport line's Shivaji stadium

BestMediaInfo Bureau | Delhi | October 21, 2011

Reliance Broadcast Network Limited concluded its search for Delhi's superheroes in a star-packed event at Reliance Metro airport line's Shivaji stadium as a part of their promotion for Superstar Shahrukh Khan's upcoming release, Ra.One.

The event, executed by RBNL's Radio & OOH divisions 92.7 BIG FM and BIG Street respectively, had Shahrukh Khan interacting with and felicitating the real-life heroes who were chosen by 92.7 BIG FM's listeners in Delhi. He appreciated their selfless contribution in making Delhi a better and safer place to live. SRK was touched to hear the stories of real heroes of Delhi

The venue of this event, the spanking new & ultra modern Shivaji Stadium station of the Reliance Metro Airport line was totally immersed in the Ra.One flavour. The assembled crowd was not alone in marvelling at the “world-class” infrastructure and services provided at the station as SRK himself preferred to take a ride on the train in order to reach the venue from the airport. In fact the most exciting moment of the day for the real-life heroes was when they accompanied SRK on a super-fast journey, cutting through the traffic of Delhi.

The event, result of a partnership between RBNL, Eros & Red Chillies Entertainments, witnessed a hi-voltage promotional campaign for Ra.One across Delhi with the highlight being a giant out-of-home display on the entire glass façade of the Shivaji Stadium Station created by RBNL's OOH arm, BIG Street.

Speaking at the occasion, Rabe.T. Iyer, Executive Vice President, RBNL said, “Simply it was to get Delhi's favorite Shahrukh who plays the on-screen Superhero G.One connect with the real superheroes of Delhi in a unique setting, the meeting place the Super train; a metaphor for the fast changing world, which needs more Superheroes than before. In this context, our endeavor was to give a shine moment to those, who indirectly contribute to the movie makers imaginations. I am glad to see the result of all the efforts put in. We are sure that the audiences will love this movie and we wish Mr. Khan and the Eros-Red Chillies team all the very best.”

Ra.One, Bollywood's most ambitious sci-fi superhero movie, is all set to capture the heart of the nation with never-seen-before special effects, a touching storyline and of course the scintillating screen presence of Shahrukh Khan. Trade pundits are certain that the movie will forever change the way people experience entertainment in India. In an attempt to promote Ra One which offers audiences an innovative experience, Red Chillies Entertainments & Eros initiated BIG Street to work on an extensive OOH plan and create equally innovative multi-media promotions in Delhi.

BIG Street, India's leading OOH player created a giant out-of-home display for Ra.One on the glass façade of the Reliance Metro Airport line's Shivaji Stadium station.

To augment the ongoing OOH campaign, 92.7 BIG FM, Delhi's leading radio station created an on-air campaign that seeks the real-life Superheroes of Delhi; individuals who have made a significant difference to the lives of the people around them. 10 such superheroes were felicitated by SRK at the event.

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