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S Mobility unveils its new brand positioning

In line with its Mobile Internet strategy, the company introduces “SWITCH UP!”

S Mobility unveils its new brand positioning

In line with its Mobile Internet strategy, the company introduces “SWITCH UP!”

BestMediaInfo Bureau | Delhi | October 21, 2011

S Mobility has unveiled its new Brand Positioning – SWITCH UP! With its focus on Mobile Internet, S Mobility Ltd. has geared up to empower the consumers with an ‘Always On’ access through its internet ready mobile devices.

In its endeavour to provide cutting edge futuristic technology, the company ceremoniously tied up with Shenzen Tinno Corp, the internationally renowned manufacturer and designer of innovative mobile communication and services. During the tie-up, S Mobility also launched its Diwali offering – SAMBA & CARNIVAL Music Phones. Present at the launch were Dr. Modi, Chairman – S Mobility and Sonam Kapoor – Brand Ambassador, S Mobility.

S Mobility already has a tie-up with MediaTek Inc, a fabless semiconductor company for wireless communications and has been sourcing its chipsets from the company. MediaTek has invested $20 million into VAS arm, Spice Digital and owns 10% stake in the company. MediaTek is leading the Mobile Internet revolution across emerging markets.

Under the agreement, Shenzhen Tinno Mobile Technology Corp. (called "Tinno") shall supply mobile phones exclusively designed for S i2i in countries where Si2i group is operating. The S i2i group currently operates in India, Indonesia, Malaysia & Thailand.

As a growing multinational from i2i (Ivory Coast to Indonesia), Si2i has a dream for the region that is to enable the aspirations of the region by democratizing the internet, the most powerful engine of human productivity since the invention of the wheel.

With its sales crossing the 1.5 million mark per month, the company has set its eyes on the global market share and has shifted its headquarters to its Global Innovation Centre in Singapore where teams from Tinno, MediaTek, Si2i and other strategic & technology partners work together.

S Mobility is upbeat about its first batch of designed handsets Samba and Carvinal that are loaded with exciting utilities, Party lights and Multimedia. All the handsets are designed for a classy and swank look and enabled with Multi-Sim property.

At the launch Dr B K Modi, Chairman, S Mobility stated, “We want to see the internet in the hands of every 8 year old from the Ivory Coast to Indonesia. Mobile Internet can enable India to achieve double digit GDP growth rate by capitalizing on the young population of the country. The education system in the country will benefit multifold with mobile penetration and mobile internet will be the growth driver. It is our duty to support the Indian government in making the country internet literate and remove the digital divide.”

He further added, “S Mobility, which is focusing on internet ready mobiles is currently ranked number four and has 5% share in the 29,000-crore Indian handset market. With strategic alliances and backward integration and technology partners such, S Mobility aims at moving from the fourth rank to the second position by 2015.”

He said, “The paradigm shift in the way we communicate and consume content, products and services is opening up innumerable opportunities hitherto unthought-of. I see a world full of new peaks to scale and dreams to fulfill. We now have the tools and power to explore and exploit opportunities and enjoy the constant buzz of excitement.”

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