Prabhat Khabar launches Gaya edition

Becomes the first newspaper to start from Gaya; this is the tenth edition of Prabha Khabar in 3 states

BestMediaInfo Bureau | Delhi | October 21, 2011

NPHL, the publishers of Hindi daily Prabhat Khabar, today launched its 10th edition from Gaya. The publication had launched its Bhagalpur edition on 10th Feb 2011.

With this launch, PK has now spread its reach to 4 locations each in Bihar & Jharkhand (Patna, Muzaffarpur, Bhagalpur, Gaya, Ranchi, Jamshedpur, Dhanbad & Deoghar) and 2 locations in West Benga (Kolkata & Silliguri).

It is the first newspaper from Gaya and speaking on this occasion, K K Goenka, Managing Director of NPHL said , “The launch of Prabhat Khabar from Gaya is indeed a feather in the cap as we have worked very hard for the timely launch of this edition. Now we can proudly say that No One Understands and Covers Bihar & Jharkhand Better than Us! We are now present in 8 locations in these 2 states which is 2 more than our nearest competitors, and will be a very important competitive advantage for us. Prabhat Khabar is fast excelling in its journey of becoming the strongest media powerhouse of Eastern India. The 'religious city of Gaya' is already very famous in the international map due to Bodhgaya, which has a very rich tradition and history and we firmly believe that given our competitive advantage, Prabhat Khabar will emerge as a powerful vehicle to participate in the region's progress and soon become the most preferred advertising media for all.”

R K Dutta, Executive Director of NPHL further added, “The launch of Gaya holds considerable importance to our expansion strategy in Bihar enabling us to further broaden our presence in Bihar & Jharkhand. We are very much optimistic and confident that we will deliver the best mix of content to cater the local taste of the people of this region and will command a market share of 40% in the overall circulation pie of nearly 2 Lac copies in this region. With this launch we now look forward to further consolidate our presence in this region.”

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