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Mudra Max wins media mandate for World Gold Council

The incumbent agency on the WGC account was Starcom

BestMediaInfo Bureau | Mumbai | October 4, 2011

Mudra Max Media has won the media mandate of World Gold Council, the market development organisation for the gold industry and the global voice for gold. The incumbent agency was Starcom.

Commenting on the win, Prachi Tiwari, Director, Marketing, World Gold Council, said, “Given the special place that gold occupies in our lives, our focus at WGC is on making it go beyond its ritualistic consumption pattern and become the high point in jewellery for women across different life stages. We were on the lookout for a media agency that could partner with us in driving relevance of gold in differentiated ways. Mudra Max with its strategic understanding of the lifestyle category, their skill in going beyond the brief, and ability to translate consumer insights into unique media touch points, came across as an agency with which we could have an exciting brand journey.”

Said Pratap Bose, CEO, Mudra Max, “Winning the WGC media business is testimony to the ideation and creative approach to media we as an agency have started to adopt, and that will be evident as we commence our engagement.”

Samir Khanna, Head, Mudra Max West, said, “World Gold Council is a prestigious client for us. It is a brand which would require a differentiated strategy that encompasses all the relevant audiences. Given the width and scale that Mudra Max has across media touch points, we will ensure that the brand gets the relevant connectors with the right audience.”

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