The channel gets PC Jeweller as title sponsor; plans simulcast on Zee Studio and Zee Trendz with Hindi telecast on Zing
October 19, 2011:
Get set for the 61st edition of the Miss World pageant. A bevy of gorgeous women battle it out at the Earls Court Exhibition Centre inÂ LondonÂ to vie for the title of Miss World.Â Miss World 2011, the 61st edition of theÂ Miss World pageant, is scheduled to take place at theÂ Earls Court TwoÂ on November 6, 2011 inÂ London.Â Miss World 2011 will be aired live inÂ IndiaÂ on Zee CafĂ© On Tuesday, 6th November;Â at 10.30 pm.Â Alexandria MillsÂ of theÂ United StatesÂ will crown her successor at the end of the event.
Miss World will additionally be simulcast on Zee StudioÂ and Zee Trendz. For the first time in Indian television history, a major international event will be telecast in Hindi on channel Zing.Â Â Kanishtha Dhankhar, crowned MissÂ IndiaÂ World will representÂ IndiaÂ at the global pageant.
Apart from the Miss World 2011 award, the various categories of awards to be won includesÂ Miss World Top Model,Â Miss World Beach Beauty,Â Miss World Talent,Â Miss World Sports,Â Beauty With A Purpose (Miss World Scholarship),Â Best World Dress Designer (Spectacular Evening Wear),Â Miss Photogenic,Â Best National Costume (Spectacular National Dress),Â Miss Personality,Â Spectacular Swimwear,Â Miss People's ChoiceÂ andÂ Miss Contestants' Choice.
Zee CafĂ© has sketched out a major marketing campaign to promote Miss World 2011. Heavy on-air promotion is designed across Zee Network and other youth channels. Various off-air media has been tapped to reach out to the target audience. OOH media channels like Theatre Slides, Hoardings, Digital Screens have been employed to promote visibility. Zee CafĂ© will also be promoting on radio and various digital media in its bid to take the event to its viewers.
Speaking on the occasion,Â Anurag Bedi, Business Head â Niche Channels, Zee Network, said,Â âZee Cafe will be bringing Miss World, live, to Indian audiences for the fourth consecutive year. We are glad that our association with The Miss World Organization is getting strong every passing year. We recently aired Miss Universe and will be bringing the Billboard Music Awards 2011 later this month. With Miss World, we once again reiterate our commitment towards bringing acclaimed international events to our viewers inÂ India.â
"Miss World is a beauty pageant that promotes beauty in both body and spirit.Â We at, PC Jeweller Limited, are also about creating value - that is attractive, sustainable and growing. Furthermore, we connect with Zee CafĂ©âs vision of bringing the world, literally, toÂ India. Our association with Miss World, on Zee CafĂ©, not only helps us in addressing our target audience but also agrees with our brand promise. I sincerely hope that we work towards creating more such opportunities in the future, with Zee CafĂ©,âÂ said Balram Garg, Managing Director, PC Jeweller Limited.
The Miss World pageant is the oldest surviving major internationalÂ beauty pageant. It was created in theÂ United KingdomÂ byÂ Eric MorleyÂ inÂ 1951. Since his death inÂ 2000, Morley's wife,Â Julia Morley, co-chairs the pageant. Alongside its rivalÂ Miss UniverseÂ andÂ Miss EarthÂ contests, this pageant is one of the most publicized beauty contests in the world. The winner spends a year traveling to represent the Miss World Organization and its various causes. Traditionally, Miss World lives inÂ LondonÂ during her reign.
The Miss World Organization owns and manages the annual Miss World Finals, a competition that has grown into one of the Worldâs biggest. Since its launch in 1951, the Miss World Organization has raised more than ÂŁ250Â million for childrenâs charities. Miss World is franchised in more than 100 countries.
So tune in to Zee CafĂ© onÂ November 6thÂ atÂ 10:30 pm,Â to witness more than 100 Contestants from 7 Continents of the world chasing the ultimate Crown, opening the door to name, fame, glory, prosperity and respect. All sizzling beauties will put their best foot forward to inscribe their name in the books of history.