Miss World 2011 to be aired live on Zee Cafe

The channel gets PC Jeweller as title sponsor; plans simulcast on Zee Studio and Zee Trendz with Hindi telecast on Zing

October 19, 2011:

Get set for the 61st edition of the Miss World pageant. A bevy of gorgeous women battle it out at the Earls Court Exhibition Centre in London to vie for the title of Miss World. Miss World 2011, the 61st edition of the Miss World pageant, is scheduled to take place at the Earls Court Two on November 6, 2011 in London. Miss World 2011 will be aired live in India on Zee Café On Tuesday, 6th November; at 10.30 pm. Alexandria Mills of the United States will crown her successor at the end of the event.

Miss World will additionally be simulcast on Zee Studio and Zee Trendz. For the first time in Indian television history, a major international event will be telecast in Hindi on channel Zing.  Kanishtha Dhankhar, crowned Miss India World will represent India at the global pageant.

Apart from the Miss World 2011 award, the various categories of awards to be won includes Miss World Top Model, Miss World Beach Beauty, Miss World Talent, Miss World Sports, Beauty With A Purpose (Miss World Scholarship), Best World Dress Designer (Spectacular Evening Wear), Miss Photogenic, Best National Costume (Spectacular National Dress), Miss Personality, Spectacular Swimwear, Miss People's Choice and Miss Contestants' Choice.

Zee Café has sketched out a major marketing campaign to promote Miss World 2011. Heavy on-air promotion is designed across Zee Network and other youth channels. Various off-air media has been tapped to reach out to the target audience. OOH media channels like Theatre Slides, Hoardings, Digital Screens have been employed to promote visibility. Zee Café will also be promoting on radio and various digital media in its bid to take the event to its viewers.

Speaking on the occasion, Anurag Bedi, Business Head – Niche Channels, Zee Network, said, “Zee Cafe will be bringing Miss World, live, to Indian audiences for the fourth consecutive year. We are glad that our association with The Miss World Organization is getting strong every passing year. We recently aired Miss Universe and will be bringing the Billboard Music Awards 2011 later this month. With Miss World, we once again reiterate our commitment towards bringing acclaimed international events to our viewers in India.”

"Miss World is a beauty pageant that promotes beauty in both body and spirit.  We at, PC Jeweller Limited, are also about creating value - that is attractive, sustainable and growing. Furthermore, we connect with Zee Café's vision of bringing the world, literally, to India. Our association with Miss World, on Zee Café, not only helps us in addressing our target audience but also agrees with our brand promise. I sincerely hope that we work towards creating more such opportunities in the future, with Zee Café,” said Balram Garg, Managing Director, PC Jeweller Limited.

The Miss World pageant is the oldest surviving major international beauty pageant. It was created in the United Kingdom by Eric Morley in 1951. Since his death in 2000, Morley's wife, Julia Morley, co-chairs the pageant. Alongside its rival Miss Universe and Miss Earth contests, this pageant is one of the most publicized beauty contests in the world. The winner spends a year traveling to represent the Miss World Organization and its various causes. Traditionally, Miss World lives in London during her reign.

The Miss World Organization owns and manages the annual Miss World Finals, a competition that has grown into one of the World's biggest. Since its launch in 1951, the Miss World Organization has raised more than £250 million for children's charities. Miss World is franchised in more than 100 countries.

So tune in to Zee Café on November 6th at 10:30 pm, to witness more than 100 Contestants from 7 Continents of the world chasing the ultimate Crown, opening the door to name, fame, glory, prosperity and respect. All sizzling beauties will put their best foot forward to inscribe their name in the books of history.

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