The word ‘shiny’ is informally used to indicate bright and glittering articles, the company has said in a statement
Neha Saraiya| Delhi | October 28, 2011
Mobile handsets company Micromax has denied that its TVC was in any way aimed at actor Shiney Ahuja. The actor has sent a legal notice to the company alleging that its ‘Micromax Bai’ commercial mocked at his alleged involvement in his maid’s rape case.
The company has released an official statement to clear the confusion over the use of the word ‘shiny’. It says: “The model of the mobile phone advertised in the said TV commercial is ‘Bling’. The word ‘Bling’ means flashy, ostentatious jewellery worn especially as an indication of wealth. Flashy is a synonym of the words shiny/showy and the word ‘shiny’ is colloquially and informally used to indicate bright and glittering articles and things. It is in this connation that the word ‘Shiny’ has been used to refer to the male character, whose photograph is shown towards the end of the TV commercial.”
It further states: “The phone is an ideal gift during the festive season. It clearly establishes the fact that more Micromax phones you buy, the more are your chances of winning the Hayabusa bike. This ad is part of a series of ads seeking to entice people to gift more this season. The said TV commercial is purely a work of fiction and the characters appearing therein have no resemblance whatsoever to any real life person and are not intended to hurt sentiments of any community or person; and resemblance, if any, is purely coincidental.”
The commercial is part of three TVCs released to promote the company’s Diwali offers.