October 31 - Entry deadline for BuzzInContent Awards 2020 Enter Now

Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS
Misc
BuzzInContent
BuzzInContent Awards

IRS Q2 2011: Top 10 dailies in Punjab

Like neighboring state Haryna, Punjab has also seen 7 out of 10 publications losing their readership

BestMediaInfo Bureau | Delhi | October 3, 2011

Like its neighboring state Haryna, Punjab has also seen 7 out of 10 publications losing their readership. The state is led by Punjabi daily Ajit which has managed to grow by 3.1% in IRS Q2 2011 to take its AIR at 11.58 lakh as compared to 11.23 lakh in the previous quarter and 11.25 lakh in IRS Q2 2010.

The No.2 Punjabi daily Jag Bani has has registered a marginal decline 5.3% in this quarter and taken its AIR at 9.73 lakh in IRS Q2 2011 as compared to 10.27 lakh in the previous quarter and 10.18 lakh in IRS Q2 2010.

Punjab Kesri remains at No.3 position in the state with an AIR of 9.59 lakh in IRS Q2 2011 as compared to 10.05 lakh in the previous quarter and 11 lakh in IRS Q2 2010. The daily has lost overall 12.8% readership in past one year.

The No.4 daily of Punjab Dainik Bhaskar also has lost 4.3% readers in IRS Q2 2011 and recorded an AIR of 8.25 lakh as compared to 8.62 lakh in the previous quarter and 7.73 lakh in IRS Q2 2010. Thus Dainik Bhaskar has grown by 6.7% in the state in the past one year.

The readership of Punjab’s 5th largest read daily Dainik Jagran is on decline and the daily has lost 4.6% readers in the current survey and more than 18% readers over the past one year. Its current AIR stands at 7.29 lakh as compared to 7.64 lakh in the last survey and 8.91 lakh in IRS Q2 2010.

English daily The Tribune holds the 6th spot in its home state Punjab. It has recorded an AIR of 2.91 lakh in IRS Q2 2011 as compared to 2.8 lakh in the previous quarter and 3.28 lakh in IRS q2 2010.

Punjabi daily, Punjabi Tribune at No.7 has seen a decline of 26.9% in the second quarter of IRS 2011. It has recorded an AIR of 1.17 lakh in Q2 2011 as compared to 1.6 lakh in the last survey and 2.84 lakh in IRS Q2 2010. Thus the daily has lost more than 58% readers over the past one year.

English daily Hindustan Times has also seen a marginal dip and recorded an AIR of 1.11 lakh in IRS Q2 2011 as compared to 1.15 lakh in last survey and 1.37 lakh in IRS Q2 2010.

Hindi daily Amar Ujala has an AIR of 68,000 as compared to 73,000 in previous quarter and 1.56 lakh in IRS Q2 2010

The 10th spot is held by The Times of India which has recorded an AIR of 36,000 in IRS Q2 2011 as compared to 28,000 in the last survey.

******************************

Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity, i.e., last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc.

This measure is considered to be a more relevant measure of ‘real’ or ‘regular’ readership, especially for newspapers, most of which have been read/consumed as a matter of daily habit. Conventionally, media planners calculate and compare cost-benefits of dailies based on the AIR figure. Hence, it is perhaps most relevant to study readership trends in terms of AIR.

Info@BestMediaInfo.com

Advertisment
Post a Comment