Registers growth in listenership when the industry as a whole declines by 6 per cent
BestMediaInfo Bureau | Delhi | October 19, 2011
Radio One has witnessed a 17 per cent growth in listenership during the last year according to the Indian Readership Survey 2011 Q2, while the industry as a whole has declined by 6 per cent (All, 12+).
The station has much to cheer about, going by the latest IRS report. Radio one is the only player to have consistently shown listener growth from Q2 last year, and has added 103000 listeners in Ahmedabd, Chennai and Pune.
In the key markets of Mumbai and Bangalore, Radio One’s listenership base is 15.39 lacs, which is 54 per cent more than the 10.22 lacs of the other metro player, Fever (All, 12+).
Rajeev Bhandari Chief Operating Officer, Radio One, said “The latest IRS results are a huge shot in the arm to all the initiatives Radio One has been putting together. We take this opportunity to thank all our clients who have reposed their faith in us.”
Anil Machado, National Programming Head, said “Radio One has been at the forefront of a lot of programming innovation in the past year or so. This is a vindication of all our efforts. Our wholehearted thanks go out to every single listener who has been supporting us.”