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Festival of Media Asia 2011 announces shortlists
Mindshare and Mediacom secure 2 nominations each; Lintas Media Group, Lodestar UM and Maxus get one shortlists each
Neha Saraiya | Delhi | October 12, 2011
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In its first year FOMA received over 400 entries in its first year. This year's shortlist has been decided by festival's panel of key Asia Pacific media and marketing professionals, led by Rahul Welde, vice president media, Unilever.
With entries from 16 countries across the Asia Pacific region, Australia, China and Singapore lead the way in the shortlist showcasing brands from adidas, Coca-Cola, Nokia, Rexona, to Xbox Kinect.
Uniquely positioned to bring together Asia's most influential marketers, media owners and media agency networks, the 2-day Festival will combine a high-level conference and exhibition with networking sessions and a unique awards ceremony. The winners of The Festival of Media Asia Awards will be announced at the Awards Gala Dinner on Tuesday 15 November 2011 at The Grand Ballroom at the Ritz-Carlton, Millenia Singapore.
List of shortlists from India:
| Category | Agency | Work | Client |
| Best Communication Strategy | Mindshare | Change the game | Pepsi |
| Mediacom | Stop PMS | Gillette Mach 3 | |
| Best Entertainment Platform | Lodestar UM | Coke Studio | Coca-Cola |
| Best Use of Emerging Technology | Mindshare | Breaking language barrier | Idea |
| Lintas Media Group | Putting its money where its mouth is | Maruti Suzuki SX4 | |
| Best Targeted Campaign | Maxus | Nokia Youth Connect | Nokia |
| Best Event/Experiential | Mediacom | Smile India Movement | Oral B |