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Curtain Raiser: Stage set for AdAsia 2011 to take off from Monday

Over 1,200 delegates with around 50 internationally renowned speakers are expected to participate

Curtain Raiser: Stage set for AdAsia 2011 to take off from Monday

Over 1,200 delegates with around 50 internationally renowned speakers are expected to participate

Neha Saraiya | Delhi | October 28, 2011

Asia’s biggest marketing, media and advertising congress, AdAsia 2011, is just three days away. Over 1,200 delegates with around 50 speakers are expected to participate in the event, commencing from October 31 to November 3 in New Delhi, at Taj Palace.

Madhukar Kamath, MD & CEO, Mudra Group and Chairman of AdAsia 2011, said, “The amount of buzz and excitement this event has generated is truly incredible. I can confidently say that this is an Asian event that has caught the interest and attention of the world. Apart from Asia and the Middle East, even delegates from countries like the USA, the UK, Australia, Poland and Africa have registered for the event. The scale of the event this year is much larger than in previous years with nearly 50 speaker confirmations from across the globe. Delegates at AdAsia 2011 can look forward to intellectually thought-provoking sessions of debates and discussions which will redefine how we look at the world we operate in. Speakers will include leading lights from the fields of business, marketing, advertising, media and communications.”

Actor Shah Rukh Khan and Ambika Soni, Minister of Information & Broadcasting are the guests of honour. The event will witness a high-powered line-up internationally renowned names such as Indra Nooyi, Chairman & CEO, PepsiCo; Michael I Roth, Chairman & CEO, Interpublic; Nitin  Paranjpe, CEO & MD, Hindustan Unilever & EVP-South Asia, Unilever; Salman Amin, Executive Vice-president & Chief Marketing Officer, PepsiCo; Luis DeAnda, COO, TBWA\Hahuhodo, Japan; Piyush Pandey, Executive Chairman & Creative Director, South Asia, Ogilvy; Vikram Sakhuja, CEO – South Asia, GroupM; Santosh Desai, MD & CEO, Future Brands; Kelly Clark, Worldwide CEO, Maxus; Mainardo De Nardis, CEO, OMD Worldwide; Bruce Haines, Chief Strategy Officer, Cheil Worldwide; Akira Kagami, Executive Advisor & Global Executive Creative Advisor, Dentsu, among others.

The theme for this year’s conference is ‘Uncertainty: The New Certainty’, focusing on the challenge thrown by the evolving digital mediums ranging from Twitter and Facebook to mobile and micro-blogging.

Apart from 20 knowledge sessions and gala evenings, a third element of AdAsia this year will be a special presentation dedicated to ‘The Female Equation: Communicating with Conscience’ by Frederika Meijer, Representative – India & Country Director- Bhutan, UNFPA.

The much awaited Congress will be held in India after a gap of eight years. The last Congress hosted by India was in 2003 in the pink city of Jaipur

Some of the Tweets for AdAsia:

Over 1,000 delegates from 25 countries to converge at AdAsia 2011

Looking forward to some really interesting people & conversations at AdAsia: Are you going to be there?

Delegates will gather in New Delhi for AdAsia 2011: More than 50 business, marketing and advertising leaders will challenge everythin...

Looking forward to it.. Attending the Curtain Raiser on Sunday.. F1 ;) Where are rest of the hands ?? #AdAsia



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