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CNBC-TV18 to launch Prime HD, India's first HD business channel

Content to include premium investor focused service on DTH, live global coverage and 24/7 in-depth markets data

CNBC-TV18 to launch Prime HD, India’s first HD business channel

Content to include premium investor focused service on DTH, live global coverage and 24/7 in-depth markets data

BestMediaInfo Bureau | Delhi | October 25, 2011

CNBC-TV18 will be launching a new premium business news service, CNBC-TV18 Prime HD, catering to the needs of the rapidly expanding investor and financial services community. To be available in addition to the existing CNBC-TV18 channel, the channel will be broadcast on India’s leading DTH platforms in HD quality, in effect making CNBC-TV18 the first business news channel to foray into the HD space.

The service has been designed to target the highly involved business news viewers and investors, especially CEOs, analysts, brokers, investment professionals, fund managers and active retail participants. Fusing the power of broadcast news with the essence of the financial data terminal, the channel will operate on a seamless and unique ‘2 window’ screen architecture that will offer in-depth live video and data content simultaneously.

The video content will have an expanded focus on global markets, where Indian investors will get live access, starting with the Asian markets in the mornings, followed by Europe in the afternoon and the US in the evening. In a rich graphics format, the ‘data’ window will deliver a deeper and wider gamut of financial data and news alerts to viewers across asset classes including equities, futures, commodities, currencies, bonds, etc.

This service will have real time capability to dynamically adjust information in the ‘data’ window, basis the news flow of the day. Programmed live from the CNBC-TV18 national headquarters in Mumbai, the Prime HD service will harness the state of the art broadcast infrastructure of CNBC-TV18 and will be led by a dedicated team of editors and production personnel.

Commenting on this service, Anil Uniyal, CEO of CNBC-TV18 and CNBC Awaaz, said, “CNBC-TV18 Prime HD is a product of key fundamental trends already evident in India. A rapid evolution of financial services, a rise in globalised mindsets and a growing investing culture coupled with the imminent growth in broadcast digitisation and demand for premium content. This has allowed us to deliver a targeted service for the discerning business viewers, giving them the best in the markets with state of the art production values.”

CNBC-TV18 Prime HD will launch during ‘Mahurat’ trading on Diwali, October 26. It will initially be available on Dish TV (channel No. 76) and Airtel DTH (channel No. 320), and will be ‘commercial free’ initially. In the coming weeks, it is expected to be available on other DTH platforms.

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