The business was won in a multi-agency pitch involving the top 4 media buying agencies in the country. The size of the account is “substantial”
BestMediaInfo Bureau | Delhi | October 25, 2011
ZenithOptimedia has been appointed as media planning and buying partner for Best Foods, one of India’s largest rice producers, engaged in both supply and trade of an expansive range of rice, health and wellness products. The business was won in a multi-agency pitch involving the top 4 media buying agencies in the country.
According to informed sources, the size of the account is “substantial” though the agency declined to divulge the actual figure.
Confirming ZO’s appointment, Aayushman Gupta, Business Director of BEST Foods, said, "We are delighted to have ZenithOptimedia as our media partner for our India launch. Their deep understanding on launching brands in India and their holistic approach to reach all consumer touchpoints helped us decide on ZO. They were able to give us a complete 360-degree solution for a go-to-market strategy.”
Satyajit Sen, CEO, ZenithOptimedia India, said, “As traditional Indian companies expand their market base to reach an evolved consumer in an over-cluttered marketplace, it becomes imperative to communicate through effective mediums. Our neutral touchpoint approach will help optimise the best marketing mix for the launch. We are very excited to work on yet another launch and are confident of achieving the desired ROI."