BestMediaInfo Bureau | Mumbai | October 22, 2011
Star India and actor Aamir Khan have joined hands to create a revolutionary show that is expected to inspire a billion imaginations. This is the first time Aamir will appear on television and in line with his track record, it will be different from anything that television has seen before. The channel has described the show as being about India and its stories that will change lives and touch the heart of every Indian.
The show is being produced by Aamir Khan Productions and will go on air early next year. However, the title of the show is not decided yet.
The symbiotic collaboration of two of entertainment’s biggest names promises to enable a journey of change through the lens of real stories, real lives and real emotions.
It is a journey that will connect with people across class and geography. The show will leverage the scale of the entire Star network. It will be broadcast simultaneously across eight languages covering the length and breadth of India and beamed over 100 countries around the world.
Uday Shankar, CEO, STAR India, said, “No Bollywood star has shown the ability to move the masses with his experimentation as much as Aamir has done in the last decade. Star India is doing the show with Aamir to reinforce the same agenda of creativity, to push the limits of programming and come up with something which will be enormously impactful and engaging.”
Commenting on the concept, Aamir Khan said, “Over the last few years I have often been approached with various television shows. But none of those that were offered to me really excited me. I work on excitement. What excites me about television is its power and reach, its enormous potential to connect with people. And this is what I want to use. I want it to be an enriching experience, for me and for my audience. This is not just a show for me, it’s a journey -- of discovery, change, emotions, human stories which touch and inspire us. My dream is to impact lives, and who better than Star to help me achieve this. Star not only has the stature and the network to be the perfect platform for this show, but also has a great team of people, starting with Uday, whose involvement and contribution are very critical to the show.”