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YouTube announces Partner Program in India

The initiative by YouTube will enable all original video content creators to monetise their work through advertising generated

BestMediaInfo Bureau | Mumbai | September 14, 2011

YouTube has launched the YouTube Partner Program in India, which will enable all original video content creators to become content partners of YouTube and help them monetize their work through advertising. The programme is open to all Indian content creators who make original, high-quality videos on a regular basis and use YouTube to distribute their content online. Content creators will be able to apply online for the programme at

The initiative is YouTube’s way of sharing advertising revenue with its most popular and successful video creators. Once a video creator has been accepted for the programme, ads will start appearing overlaid or next to their videos. YouTube would split the revenue generated by those ads with the partner, with the majority of the share going to the partner.

David Macdonald, Head of YouTube Content Operations, Asia Pacific, said, “YouTube has been a great platform for Indian content as demonstrated by the successes of the Indian Premier League and our Bollywood studio partners. Today we are opening up that very same platform to all media companies and original video content creators in India to help them monetise their content on the YouTube platform. There is a strong demand for Indian content on YouTube, and this programme will help original video content creators in India to make money from their content.”

The YouTube Partner Program has a strong community of over 20,000 plus content creators across the globe, and every year it pays out millions of dollars to people through this programme, with hundreds of partners making more than $100,000 per year and thousands making more than $1,000 a month.

Hitendra Merchant, Founder & CEO of Yoboho New Media, said, “Every creator requires an audience, and the YouTube Partner Program not only ensured that we had a huge number of viewers but also ensured that we get rewarded well over a period of time, which really took us by surprise. The YouTube Partner program over a period of time has helped us grow and move towards becoming a profitable organization.”

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