The Vodafone Blue phone has been developed in collaboration with Facebook to take the social networking experience to a new level.
BestMediaInfo Bureau | Mumbai | September 7, 2011
Vodafone Essar, in its endeavour to provide a differentiated experience to its subscribers, has launched a revolutionary phone, Vodafone Blue. Specifically designed to put the Facebook experience into the heart of the handset, Vodafone Blue will allow users to easily share and connect with friends anytime, anywhere. The phone is designed specifically to bring an “outstanding and affordable integrated mobile Facebook experience” to pay-as-you-go customers.
The phone, developed in collaboration with Facebook, brings the qualities of a classic smartphone together with popular social networking functions – from status updates to sharing a photo, and is competitively priced at Rs 4,950.
The Vodafone Blue has a designated ‘F’ button that lets users upload pictures, visit profiles, update status with a single click. The phone takes Facebook integration to a different stage by providing all kinds of updates and notifications, and displays Facebook posts regularly in the background. As a marketing strategy, the handset will be launched with unlimited access to Facebook for a year from the date of purchase.
Speaking at the launch, M Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar, said, “Mobile Internet plays a central role in the daily lives of millions of Vodafone customers, many of whom are avid Facebook users. Vodafone Blue is the answer to our youth’s mobile social networking needs. The phone has been designed to let everyone experience the fun of connecting with friends on the go, at a pocket-friendly price. With our unique, fully integrated Facebook customisation, the handset Blue offers a compelling, out-of-the-box experience.”
Facebook’s Head of Mobile Business Henri Moissinac said, “Facebook wants to make every phone social and Vodafone has taken the integration of Facebook to the next level with the Vodafone Blue. We are really happy that Vodafone has brought the phone to India to enable people to experience Facebook free of charge for a year”.
Piyush Pandey, Executive Chairman & National Creative Director, Ogilvy & Mather India, said, “We are unveiling a TVC in October on Vodafone Blue. The campaign is on features on Facebook and how with the help of Vodafone you can remain connected with Facebook all day. The TVC is being produced by Nirvana Films.”