Conceived by Euro RSCG, the ad pushes the 'easygrip' tab feature; watch the TVC here.
Neha Saraiya | Delhi | September 2, 2011
In the fast paced lives of today, products that resort to time discount along with best results, lead the pavement, and in a new commercial for Veet-waxStrip, the insight of 'easygrip tab', sans hassles has been used to depict the brand's proposition of no-fuss waxing.
Called as the 'ease of use', the ad begins on a note of the Brand ambassador, Katrina Kaif showcasing her 'get ready ritual' in a more intuitive manner. Crafted by Euro RSCG, the commercial plays up on the Kaif's ability to flank in all avatars smoothly, just like the wax-strips. As in the commercial, she zips up her boots, pulls up her shades in a buttery motion.
The commercial is targeted to replace the age-old parlour waxing techniques substituting with a hassle-free use of the product at homes.
Katrina has been associated with the brand for last seven years, and with this commercial she further elevates the Reckitt Benckiser's brand by highlighting the product's latest innovation.
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