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STAR Jalsha dominates the Bengali Entertainment Category

Outshines its nearest competitor by a staggering 124 GRPs during the week 35 of TAM 2011.

September 5, 2011:

STAR Jalsha, the No. 1 Bengali General Entertainment Channel in West Bengal reinforced its undisputed leadership in the Bengali general entertainment space, when it clocked a massive 505 GRPs for the week August 21-27, 2011. As per the Bengali GE Ratings Report for Week 35 – 2011, the Channel has outperformed the other Bengali channels in the category like Zee Bangla (381 GRPs’), ETV Bangla (156 GRPs)’, Sananda TV (46 GRPs’), Ruposhi Bangla (44 GRPs’) and Mahua Bangla (19 GRPs’). STAR Jalsha stands out as a clear winner even in each of the individual day parts as well and races far ahead its nearest competitors Zee Bangla and ETV Bangla.

GRPs by Dayparts

Day part STAR Jalsha GRP Zee Bangla GRP ETV Bangla GRP
Sunday Prime 47 22 5
Weekday Prime 315 219 77
Weekday Afternoon 30 14 7

The Channel further strengthened its position when its newly launched Sansaar Sukher Hoy Ramonir Gune registered 50 GRPs, which is higher than the total GRPs’ of most of the Bengali GEC players. Additionally this show has acquired an average television rating points (TRP) of 8.3, the highest ever launch week figure in fiction shows, leaving behind all other television shows at the time band of 9:30 pm-10:00 pm.

Commenting on this success, Kevin Vaz, General Manager – STAR Jalsha and President – Ad Sales -STAR Network said, “It has always been our endeavour to provide our viewers quality programme offerings which are innovative and also goes well with viewers’ culture and sentiment. We are delighted to know that all our shows are highly appreciated and well received amongst the viewers which prove that our channel has been considered as the ultimate destination in home viewing entertainment category. We promise that this trust and relationship with our viewers will keep growing through more and more exciting innovations and offerings over the years.”

The leading prime time fiction offerings by the channel, Maa, Sindoor Khela and Aparajito remain at the top of the charts in TVRs’ registering 9.1, 6.4 and 5.0 for week 35 respectively. On 21st August, 2011, observing the curtain fall of one of its most loved and popular fictional offering ‘Behula’ achieved an astounding feat, when the show clocked a TRP of 13.0, a record for any viewed show in Kolkata television. The prime time offerings by the channel have always garnered a loyal viewership far and wide across West Bengal. It has exhibited strong family bonding and strengthening of ties across Bengal through characters like Mouri, Behula, Subho, Rai, Tora, Rahul, Simantini, Om, Nikhil, Jhilik, Mumu. They are not mere characters from mega serials, but household names, whom people look up to as perfect illustrations drawn from life.

Source: TAM West Bengal, CS 4 years+

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