With a new tagline 'Karo Dil Ki', The logo unveil was simulcast across Star India's network channels through roadblock.
BestMediaInfo Bureau | Mumbai | September 12, 2011
STAR Gold unveiled its riveting new brand logo capturing the essence of the Indian viewers new ethos, 'Karo Dil Ki'. The new logo was launched during the path breaking screening of Bollywood's biggest blockbuster film 'Singham' on September 10 during the World TV Premiere of the movie on Star Gold.
The logo unveil was simulcast across Star India's network channels -- STAR Plus, STAR One, STAR Utsav STAR World, STAR Movies, Pravah and Jalsha, via a unique network roadblock.
The 'Singham' screening will be followed by the screening of other current day blockbusters such as Zindagi Na Mile Dubara, Bodyguard, Rockstar, Ra One etc.
"'Karo Dil Ki' reflects the attitudes and aspirations of our viewers. As a brand we have always endeavored to give our viewers what they want to watch not just what we want them to watch. The TV premiere of 'Singham' on September is itself a landmark screening of this over Rs 100 crore grosser which is still running to packed houses." said Sanjay Gupta, COO, Star India.
The refreshed STAR Gold will boast of an exciting 6 movie schedule every day thereby becoming the only hindi movie channel showcasing 6 movies a day.
"Premieres on Movie channels are an occasion for the entire family to get together. We have made this a lot more special with the World TV premiere of Singham on STAR Gold, while it’s still running to packed houses in theatres across the country. With the new refreshed STAR Gold, the attempt is to establish the channel as the single screen theatre in the viewer’s home. A one stop destination for the biggest stars and the biggest blockbusters of Bollywood,” added Gupta.
The prime destinations of Blockbusters@9 and the evening movie ‘Badi Picture’ besides movies played across time bands will make STAR Gold a one stop shop for the boldest, biggest and latest cinema blockbusters.