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STAR Gold plans aggressive campaign for Singham Premier

The promotional activities include cross channel TV Promotion, Outdoor and Print besides Trade communication.

BestMediaInfo Bureau | Delhi | September 8, 2011

STAR Gold, the classic movie channel form Star India has adopted rigorous and widespread marketing and promotional activities including cross channel TV Promotion, Outdoor and Print besides Trade communication to create a buzz about the television premier of Bollywood’s latest blockbuster Singham. The channel will telecast the highest grosser of 2011 on September 10 at 9 pm.

Celebrating the 'Tashan' of Bajirao Singham, larger than life images of Ajay Devgan will be seen displayed at strategic locations across Mumbai, Delhi and select territories of UP. Highlighting Rohit Shetty’s signature style a unique eye-catching mobile van innovation with an image of a car toppled by Bajirao Singham will be soon seen travelling on the streets of Mumbai.

"The 'Singham' telecast is the first of the many blockbusters to be screened on STAR Gold in future, including, Zindagi Na Milegi Dobara, RA-ONE, Housefull 2. Given the extraordinarily high viewership these screenings will generate, advertisers can directly and most effectively reach TV Homes with their messaging and reap rich dividends,” said Hemal Jhaveri, Senior Vice President, Star Gold.

The 'Singham' screening is another programming coup of sorts for STAR Gold. 'Singham' has already grossed Rs 100 Crore at the box office and is still generating unprecedented receipts.  Directed by noted filmmaker Rohit Shetty, 'Singham' is 2011’s biggest blockbuster.

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