Saam TV's Ganapati Visarjan coverage engaged viewers

Marathi GEC from the Sakal Media Group received close to 2 lakh messages in just 18 hrs for the SMS based contest.

September 14, 2011:

Saam TV, the Marathi GEC from the Sakal Media Group, generated tremendous response for a contest revolving its Ganapati Visarjan coverage. The SMS based contest received close to 2 lakh messages within a duration of 18 hours. The response was received from as many as 21 states and also from each and every district of Maharashtra. This could be attributed to Saam's coverage of not only Mumbai but across Maharashtra including cities like Pune, Nashik, Nagpur, Aurangabad, Kolhapur and other smaller towns.

The contest involved nine questions related to the favourite deity of Maharashtra – Ganapati Bappa! These were asked in a period of 18 hours starting from 08.00am on 11^th September to 02.00 am of 12^th September. The questions were asked at a regular interval of 2 hours. The prizes for the contest included gold plated jewellery, wrist watches and travel vouchers.

Apart from huge responses from across the districts in Maharashtra, Saam TV also received responses from all over the country notably from Karnataka, Gujarat, Delhi and M.P. Such huge response is almost an unprecedented occurrence in the Marathi television industry and proves how well the Ganapati coverage on Saam TV was received by not only its own viewers, but also viewers across Maharashtra.

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