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PIX moves media mandate to MediaVest and Zoom

MediaVest will handle television and radio while Zoom Advertising will handle only print

BestMediaInfo Bureau | Mumbai | September 27, 2011

MediaVest’s Mumbai office and Zoom Advertising have bagged the media mandate of PIX, the English movie channel from the Sony stable. Media Vest will handle television and radio while Zoom Advertising will handle only print.

Commenting on the development, Dinesh Rathore, VP, MediaVest, Mumbai, said, “Pix is a leading channel that provides excellent English content to viewers. We intend to drive the channel to a leadership position in the English genre with our human experience strategy framework and hardnosed analytics, to provide simple, real-time and meaningful solutions. We are excited to be working with the brand”

Chirag R Barasia, Proprietor, Zoom Advertising, said, "Though we are an evolving agency we have established ourselves as a formidable agency in print action, so we take great pride in the way which PIX has put trust in us. We are excited in bagging their print AOR and media buying duties which is a challenge and an opportunity for us to connect them to wider print options."

MediaVest Worldwide is part of Starcom Media Vest Group while Zoom became operational in 2004.


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