Cadbury India wins Client of the Year; Mindshare awarded for Best Use of Radio as a Medium
BestMediaInfo Bureau | Delhi | September 30, 2011
At the 8th Mirchi Kaan Awards held on September 28, McCann Worldgroup won some of the most coveted awards, emerging as the winner of the evening. Introduced in 2004, the Mirchi Kaan Awards is the only platform to recognise creativity in radio advertising.
AP Parigi, board director, ENIL, awarded the most coveted awards of the evening – Agency of the Year to McCann Worldgroup and Client of the Year to Cadbury India.
Among the other key awards, the award for ‘Best Use of Radio as a Medium’ was won by Mindshare for ‘Ajab Prem ki on-air kahani’ for Idea Cellular. Lingo India won the “Production House of the Year”. Naman Jain was the ‘Voice of the Year’ for radio caption “Moment of Weakness – Father Son’, created by Leo Burnett. ‘Radio writer of the Year’ was won by Team McCaan.
Prashant Panday, CEO & Executive Director, ENIL (Radio Mirchi), said, “The Mirchi Kaan Awards has proved to be an exemplary success among the advertising fraternity. We are proud to associate with the who’s who of the ad industry as our jury The awards are now synonymous with excellence in creativity in radio.
The jury comprised Prasoon Joshi, Bobby Pawar, K V Sridhar, R Balakrishnan, Ravi Deshpande, Agnello Dias, Priti Nair, Josy Paul, Senthil Kumar, Deepa Krishnan, Suguna Swamy, K S Chakravarthi ‘Chax’, Ramanuj Shastry, Ashish Khazanchi, Sunil Thoppil, Ramesh Ramanathan, Prathap Suthan, Rekha Nigam, Ameer Jaleel, Amit Akali, Manoj Shetty and Malvika Mehra.
Mindshare won Gold for its exceptional radio campaign for Idea Cellular. The entries were judged across 15 categories.
R Gowthaman, Leader, Mindshare South Asia, said, “I am extremely delighted with this win. It reaffirms my faith in the collaborative work that Mindshare Exchange and Invention teams have been doing with media partners for delivering great communication solutions that build our clients’ business, especially in a difficult medium like radio.”
Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “The radio idea and activity put together by Mindshare was able to successfully amplify the campaign and help establish Idea’s theme campaign ‘Break the language barrier’. This demonstrated Mindshare’s ability to work out and deliver creative communication solutions that engage consumers. This also leveraged the power of the medium and helped bring the campaign alive.”
The jury received around 250 entries from creative as well as media agencies across various categories.