Max Hegerman to head digital at JWT India Group

Hegerman, who recently resigned from Tribal DDB as President, will be based in Delhi

BestMediaInfo Bureau | Delhi | September 29, 2011

JWT India has appointed Max Hegerman as Senior VP & Digital Head JWT India Group.  He will be based in Delhi and be responsible for managing and growing JWT's digital offering to clients across all markets. Prior to joining JWT, he headed Tribal DDB India for over two years.

Hegerman has over two decades of experience in communication, and has spent the last 11 years integrating digital capabilities into traditional advertising agencies, and has worked at highly creative agencies like Hal Riney & Partners (San Francisco), Wieden+Kennedy (Portland), Goodby, Silverstein & Partners (San Francisco), GSD&M (Austin), Euro RSCG (Irvine, California), Energy BBDO (Chicago), StrawberryFrog (New York) and TBWA\Media Arts Lab (Beijing).

Max has worked across categories on blue chip clients like LIC, Times Group, Nike, MTV, Idea Cellular, Volkswagen, Citibank, Wrigley, Apple, Volvo, BMW, Land Rover, Pizza Hut, SBC Communications, Scion (Toyota), Playboy, Oakley and Hyundai and Kia to name a few.

Commenting on the appointment, Colvyn Harris, CEO, JWT, said, “The world is digital now. India's Internet user base is expanding at a phenomenal pace. We need to lead and dominate this space as well, for our future growth and for our clients as they are increasingly looking for newer solutions for their brands. Our clients expect this from JWT. We will be responsible for holistic solutions delivered seamlessly.”

Harris added, “For us to develop skills and capabilities in this extremely important area, we are strengthening our team bandwidth across India. With Max now we'll have the firepower to signal our serious intent in digital.”

On his joining JWT, Hegerman said, “I am very excited about the opportunity to work so closely with the JWT team. I plan to leverage my digital background and passion and hands-on experience in India to enhance JWT's capabilities and credibility in the online space, across offices and offerings – and an amazing list of clients.”

JWT partners some of India's most admired blue chip clients including Airtel, Aditya Birla Financial Services, Bharti Retail, Pepsico, FritoLay, ITC, Godrej,  Hindustan Unilever, GSK Consumer Healthcare, Hero Honda, Sony Vaio, Sony Bravia, Nike, Nestle, Nokia,  Levi's, Pizza Hut , UB, Kingfisher, Kellogg's, Tisco, Exide, and  Ford among others.

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